Marketing Summary


SERIES

AFM (American Federation of Motorcyclists)– 7 Total Events
The American Federation of Motorcyclists is the premier motorcycle road racing series in California. It was founded in 1954 by a group of sport riding enthusiasts in the North Bay Area. It is the oldest racing organization in the country dedicated solely to motorcycle road racing.


THE AUDIENCE
Demographic:
16-38


THE PLAYERS

Crew Chief
Al M. Parker, expert tuner/motorcycle mechanic. Has been crew chief for numerous NASCAR and professional motorcycle race teams over the course of 35+ year involvement.

 

 

 

Teammates
Preston KincaidPreston Kincaid
Professional motorcycle racer, freelance marketing consultant, technologist.

Riding:
• Yamaha R1
• Suzuki GSXR 1000

 

Mike Martin
Professional motorcycle racer, Owner/operator of  Seaside Superbikes.

Riding:
• Yamaha R1
• Yamaha R6

 

EXPOSURE
• Live video coverage with re-airs throughout the week
• Print advertising via industry sponsors
• Media coverage via newspapers, TV, magazines, Web, bloggers, earned media and radio
• Branding on Riders apparel, Bikes, Transportation, Equipment, Promotional materials
(Posters, autographed hero cards, Pit Skirts & any printed materials you want handed out)
• On-location promotions with bikes and riders at your business or your company events

OPPORTUNITIES
• Branding (Team, Track days, special events)
• On-site sampling – We can facilitate the public sampling your products.
• On-site sales – We can display your products for sale.
• Website promotions – On our website, or yours.
• Merchandising
• Cross marketing
• Display bike program – display our race bikes, helmets, and leathers at your business.
• Pit-pass VIP tickets to race events, for you, or to give to your VIP  clients as gifts.